In the world of real estate and development, pre-construction landing pages play a pivotal role in attracting potential buyers or investors. This early-stage promotion is crucial, and the centerpiece of your conversion strategy is often the call-to-action (CTA) button. Crafting the perfect CTA for a pre-construction landing page can significantly increase your conversions. Let’s dive into the most effective CTAs for this niche:
To dummy it down, a call to action is that button that asks your clients to do something. Like “Download Brochures“, “Unlock Pricing Plans” and “Register Now“.
In the example above, the orange button is the call to action button.
Understand Your Audience
Before we jump into the best CTAs, remember the golden rule: know your audience. We have tested it all and this is what works best for us.
1. “Register”
This is the most simple and one of the best CTA’s. It encourages website visitors to sign up or provide their contact information to express interest in a forthcoming real estate development or construction project.
2. “Secure Your Spot”
Pre-construction implies exclusivity. There’s limited availability and early bird benefits. “Secure Your Spot” creates a sense of urgency and taps into the fear of missing out.
3. “Get Early Bird Pricing”
Everyone loves a good deal. This CTA not only suggests a discount but also reinforces the idea that acting now has its perks.
4. “View Floor Plans”
A tangible step towards visualizing their potential investment or home. This CTA is particularly effective when paired with high-quality images or virtual tours.
5. “Join the VIP List”
This gives an air of exclusivity. Being a part of the VIP list could mean early access, exclusive updates, or special pricing.
6. “Reserve Now, Pay Later”
For those hesitant to invest immediately, this CTA offers a low-commitment way to show interest. It assures them they can indicate their interest without immediate financial obligations.
7. “Discover the Amenities”
Luxury projects often come with state-of-the-art amenities. Entice potential buyers or investors by allowing them a sneak peek into these features.
8. “Book a Virtual Tour”
In today’s digital age, and especially post-pandemic, virtual tours have gained immense popularity. This CTA offers a convenient and safe way to explore the property.
9. “Connect with a Specialist”
Provide an opportunity for potential buyers or investors to speak directly with an expert. This can foster trust and provide answers to specific questions.
10. “Download Brochure”
A digital brochure can provide all the details in one comprehensive package. This CTA not only offers value but also allows you to gather email addresses for further marketing.
Design Matters
While the text of your CTA is crucial, the design can’t be overlooked. Ensure the following:
- Contrast: Your button should stand out but not clash with the overall design.
- Size: It should be prominent but not overwhelming.
- Position: Place it above the fold, ensuring visitors see it without scrolling.
- Mobile Optimization: Ensure your CTA looks great and functions well on mobile devices.
Final Thoughts
Crafting an effective CTA for a pre-construction landing page requires a mix of understanding your audience, offering tangible next steps, and incorporating design best practices. By combining compelling text with an eye-catching design, you’ll set your landing page up for success. Remember, the goal is to make the path from interest to action as seamless as possible.
Xhulio Vasiu
CEO/Founder
(647) 781 0437
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