Yes, now is a great time to run Google Ads. Why ? Well because people are still looking and the competition is not high. This means that you can get leads cheaper than usual.
As you know, when people move, they move close to the area they already live at and are familiar with. In America, Stats by NAR show that the median distance the purchase of the new home was only 20 miles. I want to keep this article short so let’s get right into the analyzing of the key words.
When running Google Ads, put yourself in the shoes of what your potential client might be searching for to find you. There are lot’s but, in the snapshot above you have some of the most “High Intent”, click you can go for.
The average monthly search volume in Toronto for those Keywords is about 20K combined. While the search volume is down 17 – 30% by comparison to the previous quarter, so is the cost per click. This means that you can start getting those high intent client at a better CPL (Cost Per Lead). Weather you hire us, another company or do it yourself, now is the best time to start building your business pipeline.
