Introduction
As businesses continue to expand their online presence, the need for efficient data tracking and analysis has become increasingly paramount. With the prominence of online marketing strategies, having a reliable system for managing web tags has never been more crucial. Google Tag Manager emerges as a leading solution, offering a user-friendly interface that enables website owners to effectively add and manage tags without the requirement for extensive coding expertise.
Navigate to https://tagmanager.google.com/#/home
Click “Create Account”
Click the “Account Name” field and give your account a name.
Click this dropdown and select a country of your choice.
Click the “Container name” field and give your container a name. Click “Web” option.
Click “Create”
Accept the terms and conditions
Click “Yes”
Click here to copy tag and paste it to the <head> of the page(s).
Click here to copy tag and paste it to the <body> of the page(s), then click “OK”.
Click “Submit”
Click the “Add a descriptive name” field to give a name to this version. You can also add a description but it’s not necessary.
Click “Publish”
Click “Close screen”
View your active tags.
Conclusion
In conclusion, setting up a new account and container in Google Tag Manager is a pivotal step in enhancing the efficiency and accuracy of data tracking and analysis for online businesses. By following the outlined steps and best practices, users can establish a robust tag management system that caters to their specific requirements and objectives. With the comprehensive features and user-friendly interface offered by Google Tag Manager, businesses can streamline their data tracking processes and gain valuable insights into their online performance.
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