As a company specializing in lead generation for real estate, we get this question a lot and one of the things that we are very proud of at Instahub, is that we are very direct with our clients, and tell them exactly how they work. Yes, Google Real Estate Leads are the best type of leads you can get, but they are still not miracle leads. You need to nurture them, and build a connection and trust with your clients. In this article, we will cover exactly how we do it.
What we will cover
What is a Landing Page?
The difference between a Landing Page and a Website?
Importance of a Landing Page?
Call To Action Button (CTA)?
Google Ads and why they work?
Should you do Google Ads or Meta Ads?
Key points aboug Google Ads.
What is a Landing Page?
A landing page is a website, that people “Land On”. Most importantly, it has a specific message and a specific goal.
For example, if we are creating a landing page to generate buyer real estate leads, on the landing page we are touching all the pain points a buyer might have. As a result increases the “conversion” rate or the likelihood that someone is going to fill out the form. Check out this article, “Create must-click landing pages” by MailChimp.
The difference between a Landing Page and a Website?
We talk to a lot of real estate agents. Agents usually drive traffic to a page within their website. They get so excited to see so many people go to their website, meanwhile, they are not generating any leads. There as too many distructions on a website and as a result, the client forgets why they are there in the first place.
The problem with real estate websites is that there are way too many distractions and the messaging is not clear. People will usually get overwhelmed, and just leave the website. Whereas with a landing page, you keep their emotions in check. They searched for “Real Estate Agent Near Me”, boom, on the landing page, you cover their pain points and a form with a clear message and this will increase the chances of you getting leads. To get a better understanding of what your potential client is looking for check out, Popular Keywords – Real Estate Keywords. When choosing which keywords to target, put yourself in the shoe of your client and ask yourself, what can they be searching on google.
Importance of a landing page?
- Clear Headline: It should quickly tell visitors what the page is about.
- Relevant Content: The information should match what the visitor clicked on and be easy to read.
- Strong Call-to-Action (CTA): This is a button or link that tells visitors what to do next, like “Buy Now” or “Sign Up.”
- Good Design: The page should look nice and professional, with a layout and colors that are easy on the eyes.
- Fast Loading: The page should open quickly; slow pages make people leave.
- Mobile-Friendly: Many people use phones for the internet, but the page must work well on mobile devices.
- Trustworthy: Show things like customer reviews or security badges to make visitors feel safe.
- Simple and Clear: Don’t clutter the page. Keep it focused on the main message.
- Test and Improve: Try different versions to see what works best and make changes based on what you learn.
- Track Performance: Use tools to see how well the page is doing and where you can make it better.
In short, your landing page should quickly grab attention, be easy to understand, and guide visitors to take action. Keep testing and improving it based on feedback and data.
Check out this in-depth article on “How To Design an Effective Landing Page — 8 Best Practices“
Call To Action Button (CTA)
A CTA is a button that tells the person who has landed on your page what action to take. This is one of the most important components of a landing page. If you don’t tell the visitor what to do and why, then the chances of them going out of their way to fill out the form go down. Check out this article from HubSpot: “The 7 Best Practices for Building Fantastic Lead-Capture Forms“
Why Google Ads?
Google ads are the best because you are targeting people who are going on Google and looking for something specific. With experience and using online tools, we can put ourselves in front of these people and get them to fill out the form.
Should you do Google or Meta Ads?
For those who don’t know, Meta is Facebook & Instagram. We get this question often. What is the difference between Facebook & Instagram Leads vs Google? Which one is better?
This is a very long answer, and I will probably have to write another blog about this, but the quality of the leads is better on Google, as you are targeting people who have shown intent.
If Google is better, then you would think that the case is closed. Google Wins. Right?
Well not necessarily, because Google leads are also way more expensive and most of us don’t have unlimited resources. You need to not just have the funds but you also need to have the resources to be
What are the most important things about Google Ads?
Everything we have covered so far is important when it comes to Google Ads, but just to re-cap what the idea is, it is this. A landing page is designed to have a specific purpose. It is supposed to motivate a certain type of client to fill out the form. After you design the landing page, it doesn’t matter how amazing the landing page is, if no one is going to it, then you will not get leads. You need to drive traffic to it and Google is the best option.
- Decide On Lead Type
- Identify Their Pain Points
- Figure Out What They Could Be Searching On Google
- Create Google Ad
The most important thing to know when setting up a Google Ad is to understand that you need to be patient. One of the most common mistakes agents make is that they turn off the ads way too quickly and they keep on making changes. The average click through rate for Google Ads is between 3 to 5%. Read: What is a Good Click-through Rate (CTR) for Google Ads?
